Millennial wine consumers: Risk perception and information search

Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging

Influence of Wine Education on Wine Hedonic and Confidence Ratings by Millennial Wine Consumers of Different Ethnicities

Consumer wine preferences are not well understood. Anecdotally it is believed that preferences evolve over time, from sweet whites to full-bodied reds, as consumers become more experienced and familiar with wine. However, little is known about the change in wine preference or confidence with education and training. This research explored changes in consumers’ hedonic and confidence ratings for ...

How consumers search for health information

To date most of the research concerning consumer health information has focused on trust and quality of health information websites. In this research, we observed 48 consumers searching for four health-related topics (some of their own choosing) using Google. Using transaction logs, video screen capture, retrospective verbal protocols and self-reported questionnaires, we examined holistically t...

Self-Consumption, Gifting, and Chinese Wine Consumers

Chins is the world largest red grape wine consuming country. Using data from a recent survey conducted in three diverse cities in China, this study examines Chinese consumers’ expenditure and preferences for wine for both self-consumption and gifting. Results indicate that in addition to price, Chinese consumers looked for other wine attributes such as brand and color but there are significant ...

the behaviour and perceptions of on-line consumers: risk, risk perception and trust

the growth and the expansion of the internet and the world wide web continue to impact society in new and amazing ways. the role of economic commerce has not been as dynamic as some predicted, but has still demonstrated remarkable success and tremendous potential. any failure to meet some of the expectations may be explained in large part by questions and concerns surrounding existing methods o...